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  • Goals:
    • Name recognition for the business
      • See name of business, know what business is known for
      • Consumers will think of the business even when not looking at, listening to, or viewing an ad
      • Can include a logo that sticks
  • Purposes:
    • To generate sales when people are not viewing ads; in other words when a customer has a need for the product or service you sell, they think of your business as a solution  to their need
    • To be a recommendation (often blind) when someone asks for a product or service you sell
    • So your existing customers will remember you (direct sales and referrals)
  • Service 1: Develop Brand Message:
    • Help business generate its branding message
    • Help business generate its branding logo
    • Help business identify its branding strategy; including an online strategy
  • Service 2: Conduct Online Branding Campaign (can contain some or all of the following services):
    • Writing and distributing press releases
    • Writing and promoting blogs (feeds & widgets)
    • Writing & promoting articles
    • Developing and implementing an Internet radio show
    • Analyzing and making recommendations regarding the branding on the company website

Price for service 1 = $1,000
Price for service 2 varies depending upon client needs

Business Plan Writing Strategic Planning
Procedure & Process Optimization

Business Plan Mentoring
Entrepreneurship Mentoring
Sales & Customer Service Training
Elevator Pitch

Market Research
(surveys, focus groups shops)
Branding Strategies
Procedure Manual Writing

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