Marketing & Sales
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How to Get, Keep &
Be Well Paid in a Job
Far too often business owners and managers are so wrapped
up in the day to day operations of their businesses that they cannot
concentrate on business growth. However, it is business growth that
Therefore, using outside consultants who are part
facilitators, part consultants to perform an ongoing formal strategic
planning process is crucial to the success of any business.
DTR Inc.'s business growth service is centered
around ongoing strategic planning. This includes the continual management and updating of a SWOT analysis, SWOT plan
of action, and SWOT progress reports.
- SWOT analysis - a chart depicting a
business' strengths, weaknesses, opportunities and threats.
- SWOT plan of action - to ensure the
(1) taking advantage of its strengths
(2) overcoming its weaknesses
(3) capitalizing on its opportunities
(4) managing its threats
- SWOT plan of action format: objectives,
strategies, tactics and goals with responsible party within the
company and due dates for completion of tasks.
- SWOT progress reports and meetings -
monthly/quarterly meetings to discuss progress and to update the
baseline SWOT and its associated SWOT plan of action with the
new/changing information. Written status
reports follow the meetings to summarize key points and highlight
upcoming deliverables. This report makes it easier for senior management
and/or business owners to monitor the growth process, encouraging responsible parties to
take the steps necessary for the business to grow.