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• SWOT analysis - a chart depicting a business' strengths, weaknesses, opportunities and threats.
• SWOT plan of action - the how (includes specific goals) and who (responsible party) to ensuring the business is:
       (1) taking advantage of its strengths
       (2) overcoming its weaknesses
       (3) capitalizing on its opportunities
       (4) managing its threats
• SWOT progress reports - written status reports to help senior management (business owners) manage the process, and to encourage responsible parties to take the steps necessary for the business to grow.