DTR CONSULTING
SERVICES
Overview

Workplace Training
Business Plans
Business Growth
Marketing & Sales
Customer Service
Market Research

PROJECTS
TCWDB
WRSS
S.E.E.K.
900 Football Links

BOOK
How to Get, Keep &
Be Well Paid in a Job


COMPANY
About Us
Email Us
Contact Info

DTR Inc. has expertise in all areas of market research.  Including:

Surveys

  • Developing effective surveys from both a flow and question structure viewpoint (poor surveys provide incorrect results and lead to bad business decisions based on those results)
  • Ensuring proper sample sizes are used (sample risk and sample error)
  • Ensuring the proper population is used for generating a random sample
  • Analyzing survey results

Focus Groups

  • Use of a skilled facilitator
  • Generate non-leading questions
  • Ensure that the results are used properly (small sample size)
  • Final report containing complete details and insightful analyses

"Shopping" (fake customers interacting with business)

  • Used as audits of how the business is performing from its customers' perspectives
  • Developing "shop" scenarios
  • Training/screening "shoppers"
  • Dual "shopping" purpose - audits and employee training (open book "shops")
  • Report on "shop" results